Prevention Is Better Than Cure
The elaborate plan of resource mobilization to maximize the benefits of the existing facilities was complemented by effective awareness raising communication campaigns to increase demand for routine immunization. This allowed Dr Zakir and his team to push the immunization coverage of Bahawalpur district to 91% in 2018. “I still believe in the power of prevention and that we can cover that remaining 9%,” he laughed, “it is no longer a job, but a passion for me now.”
